General information

Job Name
Senior Marketing Officer
Ref #
382
Date
13/07/2026
Department
Marketing
Employment Type
Full Time
Location
Chai Wan

Description & Requirements

Job Description
About the Role

The Marketing team is responsible for driving brand love, customer acquisition, and engagement to create long-term brand advocacy. This role focuses on multi-channel content execution, high-impact experiential events, and strategic partner coordination across digital and offline touchpoints.

We are looking for an autonomous, data-driven marketer with 4+ years of experience who operates with minimal manager oversight. The ideal candidate is a strategic self-starter who doesn't just execute campaigns but proactively optimizes performance, negotiates powerful co-marketing alliances, and backs up creative concepts with concrete ROI projections.

Key Responsibilities

1. Multi-Channel Strategy, Content & Execution

  • Campaign Optimization: Lead the strategic planning and execution of comprehensive content strategies across key online platforms (Instagram, Facebook, Google, etc.) to drive brand awareness, community engagement, and qualified sales leads. 
  • Value-Driven Storytelling: Translate complex vehicle features, technologies, and brand values into compelling, highly localized narrative campaigns. 
  • Brand & Quality Governance: Maintain relentlessly high standards for the brand's digital experience, managing website and social content layout changes to ensure flawless brand alignment. 
  • Trend Prototyping: Actively experiment with emerging digital formats, marketing innovations, and AI content creation workflows to maintain a competitive edge.

2. PR, Media Relations & Campaign Coordination

  • Partner Coordination: Manage relationships with creative, media, and PR agencies. Actively maintain and cultivate strong relationships to maximize positive earned media coverage. Act as a critical anchor to ensure assets are delivered on time, within budget, and to the brand’s high standards.
  • Press Deliverables & Distribution: Handle the drafting, translation, and distribution of press releases, media alerts, and comprehensive media kits, ensuring absolute accuracy and alignment with global brand guidelines. 
  • Media Test Drives: Coordinate media test drives, including vehicle scheduling, briefing media on technical features, and meticulously tracking post-drive coverage.
  • Joint Business Impact: Support co-marketing strategies with external partners (e.g. banks, gas station, malls) to deliver a "1+1 > 2" business impact.
  • Timeline Accountability: Formulate clear action plans when managing campaign rollouts, engaging relevant internal and external stakeholders early to ensure seamless execution under tight timelines.

3. Experiential Marketing & Showroom Dominance

  • High-end Events: Own the end-to-end execution, logistics, coordination, and on-site management of new car launches, test-drive events, car shows, etc.
  • Retail Visibility: Drive physical and digital visibility initiatives across showrooms and retail environments, maximizing foot traffic and tracking lead-generation data.

4. Data-Informed Performance Optimization

  • Performance Metrics: Dive deep into social media, website traffic, and event data to validate campaign effectiveness and monitor KPIs.
  • ROI-Driven Proposals: Propose new content concepts, or promotional ideas with confidence, backing them up with supporting data and projected engagement.
Job Requirements
Experience & Background

  • 4+ years of experience in marketing, digital communications, or campaign management, with a proven track record in the Automotive, Lifestyle or fast-paced sectors.
  • Background working within an agile environment (e.g. social/creative agencies or multi-vendor platforms) is highly preferred.
  • Proven capability in multi-channel execution, with a strong knack for data-informed decision-making.

Competencies & Skills
  • Communication & Negotiation: Exceptional interpersonal skills; comfortable influencing internal teams and managing external agencies/partners to keep complicated projects moving forward.
  • Analytical Problem-Solver: Comfortable working with data dashboards, Google Sheets/Excel, and tracking performance metrics to refine marketing approaches.
  • Tech-Agile: Skilled in modern content creation workflows, including AI tools, Canva, basic video editing, and website CMS.
  • Mindset: A proactive self-starter with strong learning agility, meticulous attention to detail, and a positive attitude.
  • Languages: Fluent written and spoken English and Chinese (Cantonese & Mandarin).

Competitive remuneration package including 5-day work week will be offered to the right candidates. Interested parties please click the below "Apply Now" button.


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Zung Fu is an equal opportunity employer. We are committed to creating a diverse and inclusive environment and do not discriminate on the grounds of sex, race, disability, family status, sexual orientation or any other legally protected factors.


Zung Fu is also dedicated to treat each other fairly, impartially and with respect at all times.


Please let us know if you need a special accommodation or disability support service arrangement during the recruitment process at any time.

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